Top Rules To Write Epic Product Descriptions That Convert

Product descriptions can either make or break a sale. As an eCommerce merchant, you must be aware of the importance of descriptions and what they can do to bring in more traffic to your product page, and boost conversions. Now suppose your potential customer visits your product page and is glancing through it to know whether your product fits his/her needs. If your descriptions are compelling enough to make your prospects click on the “add to cart” button, or even better, go ahead and click on the “buy” button, then your purpose is accomplished. Afterall, the sole objective of writing convincing descriptions is to seal the deal.

When it comes to conversions, a product description is without a doubt a major contributor. But, in this competitive age, it can be tough writing near-perfect product descriptions, especially when you have a huge list of products to offer to the target audience.

Since you are well aware what a powerful product copy can do for your eCommerce store, let us walk you through some of the easy rules that you can follow to write product descriptions that can sell and convert better:

1. Be Apprised Of Your Target Audience

The foremost step before crafting product descriptions is knowing your target audience well. You should be able to define your target audience and must understand the buyer persona for discovering what features and benefits he/she might be looking for in a product.

To simplify the things a bit, here are certain questions you may ask:

• How did the user end up on your product page?
• What are his preferences, interests, etc.?
• Why would he/she be interested in your product?

Remember to ask these questions while crafting product copies for your offerings. This way, you’ll be able to write product descriptions that’re convincing for your target audience and you might be able to sell more!

2. Convey Your Full Story

Apart from giving all the relevant details to your prospects, why not tell them the entire story behind the creation of your product.

Believe it or not, emotions influence buying behaviour more than anything else. So, elicit right emotions in your product copies by following a storytelling approach. For instance, if you are selling a particular kind of tea having medicinal benefits, you just have to elaborate on traditional uses, how it has been carefully cultivated before finally releasing the final product, or maybe tell them about the benefits of consuming it.

Furthermore, you can also throw light on the origin of the product, its inspiration, the journey, and its significant uses. The prospective buyers must be able to envision the product as something they would like to use or want in their life.

3. Mind The Language & Tone

Your product copy mustn’t sound like a string of words generated through a computer. Talk to your audience directly. Make them feel that you are actually talking to them.

The tone used should be consistent and must naturally engage the readers and convince them that the product is meant just for them! Connect with your audience and make the information all the more useful for them to decide on their purchase. This way, you not only build their trust over your brand, but also leave a memorable mark. If you are finding it difficult to set the tone for your descriptions, consider outsourcing product description writing services to an expert.

4. Focus More On The Benefits

Well, whether you agree or not, a majority of product descriptions lay focus on describing the key features and miss out on the benefits. Features are important, but they are usually included to make the content all the more decorative. By focusing on the benefits, you get to tell your prospects about how the product can actually add value, be useful to them, and improve the buyer’s life.

A buyer will be more interested in knowing what direct benefits the product renders. So, you should focus on addressing the pain points and how you can showcase direct benefits of the product in a captivating manner.

Tip: Try to transform product features into benefits they render and only then you’ll be able to craft persuasive product copies.

5. Include Keywords That Work

There are certain power words that work quite well when it comes to writing product descriptions for a certain product. Use relevant keywords, terms and phrases that bring in more traffic to your product page and also helps you sell more.

One of the advantages of knowing your prospects well is getting to know exactly what they search for to land on your product page. Your product copies can become enticing by including those power words.

Sprinkle some impactful words to fully convince your audience that the product they are buying is worth buying!

6. Make The Content Scannable

Shoppers don’t read the entire description. They just go through it quickly in a short span of time. In such a scenario, if they don’t find the information they need to finally make a purchase, then they’ll probably leave the page and go!

You can make your descriptions scannable by providing them just the right information without wasting any of his/her time. What you can do is:

• Incorporate bullet points to improve readability
• Include shorter paragraphs
• Shorten lengthy sentences
• Use different text sizes and fonts for differentiating content

By doing this, you won’t be losing your potential customers anymore!

7. Incorporate High-Quality Product Photos

Even if you are good at product description writing, you may have to work on product photos. Product photos are the first thing a buyer notices. And if they aren’t good, they tend to move to a similar product sold by probably your competitor. And obviously you don’t want that, right?!

So, in order to keep your prospects engaged and prevent them from going to your competing counterparts, you must provide them with good quality, professionally captured images.

Tip: Try to showcase a clearer view and multiple views from different angles.

8. Optimize For Both User & Search Engines

There are certain terms that buyers use to search for a product they desire. Those are the ones that help them find you! Also, there are certain keywords which when included in the product copy helps you rank higher in the search engines. Both of these are extremely crucial to increase sales and conversions.

Conclusion

If you are looking for experts to create convincing product descriptions for your eCommerce store, hiring DataEntryIndia.in is a viable thing to do. DataEntryIndia.in offers value driven eCommerce copywriting services to clients spanning across the globe. Get in touch with us at info@dataentryindia.in to know more.