Product descriptions can either make or break a sale. As an eCommerce merchant, you must be aware of the importance of descriptions and what they can do to bring in more traffic to your product page, and boost conversions. Now suppose your potential customer visits your product page and is glancing through it to know whether your product fits his/her needs. If your descriptions are compelling enough to make your prospects click on the “add to cart” button, or even better, go ahead and click on the “buy” button, then your purpose is accomplished. Afterall, the sole objective of writing convincing descriptions is to seal the deal.

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