To those running a business in the digital landscape, change is truly the only constant. 

eCommerce took its first staggering steps nearly 50 years ago. Today, the eCommerce buyer count spans 25% of the global population. By 2040, it may claim 95% of all purchases made. 24 million sites, 1.92 billion active buyers, and $3.45 trillion of sales in 2019- needless to point out that retail eCommerce has seen nothing but exponential growth since its inception and especially in the last decade. Likewise, the techniques and depth of knowledge required to address the core challenges of such a rapidly changing market also keep evolving.