No matter what business you are in, your goal is always to maximize profits and minimize operational costs. To achieve this goal, you must sell your products or services. Especially if your are an Amazon merchant the task of selling becomes all the more important to you. So, how do you do that? Obviously, a great sales team is the key to achieve your sales target. But in an online marketplace like Amazon, it is your product listings that do the sales. But mere Amazon product listings won’t help much if these are not written by professionals who are experts in the trade. You might have the best products, but if you do not present them in the right context sales will remain elusive.