A Guide to Choosing the Right Data Cleansing Outsourcing Partner

Is your email bounce rate increasing? Are your marketing campaigns performing well? Are your customer communication efforts up to the mark? If the answers are unsatisfactory, chances are that your data isn’t well-updated and managed. In this article, we will learn about inconsistencies in data, how they impact overall business operations, and how to eliminate them by outsourcing database cleanup services.

Business processes depend upon and revolve around data. Therefore maintaining data hygiene and quality is critical to effective business functioning. 

Whether it is customer information, search queries, financial information, or ad campaign performance metrics, the data must be accurate, updated, and consistent regardless of what your database consists of. However, since most business data is extracted from diverse sources, it is prone to errors, inconsistencies, and redundancies. Naturally, maintaining your database is a full-time activity that requires specialization and care. 

This is where data cleaning services help by offering a cost-effective means for businesses to keep their data (and hence, their operations) precise, streamlined, and efficient. 
Without further ado, let’s understand the most common types of data errors that businesses face, what does data cleansing include, why you should outsource data cleansing services, and how to choose the right outsourcing partner.

What Are Common Types Of Data Errors? 

Before cleaning and enriching the database, it is important to identify its errors. Check your database for: 

• Missing and null fields
• Obsolete and outdated records
• Incomplete values
• Incorrect formatting

• Misspelled words
• Duplicate entries
• Wrong punctuations
• Irrelevant data

How Does Data Cleansing Eliminate Errors And Retain Database Hygiene?

Data cleansing follows a methodological approach to eliminating, replacing, modifying, and fixing all types of errors to ensure high-quality data. It usually involves the following steps.  

• de-duplicating customer records,
• removing null fields,
• correcting typos, punctuations, or numerical values,
• updating outdated data,
• fixing formatting errors,
• eliminating irrelevant data, and all the other possible identified errors in the audit.

Once the data is cleansed, verification and quality checks are conducted to ensure zero errors and inaccuracies in the database. 

Why Should You Outsource Data Cleansing Services? 

Since data is the backbone of your business, it must be handled with due dedication for effective results. Any mistakes or errors on your part can adversely impact your business.

Therefore, when it comes to data cleansing, you need a specialized team. You need people who have time on their hands, know what needs to be done, and are careful about the process. Putting this responsibility on your current team will eat into their time, reduce their core productivity, and offer no guarantee whatsoever about the quality of outcomes. You must hire a professional team that is well-versed with the practices, latest tools and techniques, and data quality standards. 

On that front, outsourcing helps because it ensures the results you need within the chosen timeframe and your budget.

Before You Outsource, Check Whether The Service Partner Fulfills Your Criteria

Outsourcing is a billion-dollar industry, and data is a critical part of it. So, when you decide to hire data cleansing company, you will come across countless options. However, in order to choose the best outsourcing partner, you must consider a few parameters to judge the service providers.    

1. End-to-End Database Cleanup Services

Every outsourcing company offers its own set of data cleaning services. However, a good outsourcing partner will provide end-to-end cleansing services to cater to diverse business verticals and requirements. 

Whether you need data cleaning, data appending, maintenance, conversion, or data enrichment, a partner with expertise in multiple data services can fulfill all demands without any complexity or difficulty.  Make sure the partner provides a comprehensive range of services, such as

• Data Analysis
• Data Scrubbing
• Data Abstraction
• Data Verification and Validation
• Data Deduplication

• Data Standardization
• Database Update & Maintenance
• B2B Data Cleansing Services
• Vendor Master Data Cleansing
• CRM Data Cleansing Services

2. Continual Customer Support 

Besides providing a comprehensive range of B2B data cleansing services, the outsourcing partner must also offer uninterrupted customer support. This includes resolving all your data-related queries promptly, incorporating the feedback, hearing out the concerns, fixing any kind of bugs or errors in data, and providing quick solutions to minor problem areas. 

Before outsourcing, ask your service provider whether they are willing to offer customer assistance and support and at which levels.

3. Strict Data Privacy Policy

When you hire data cleansing company, you give them complete access to your valuable customer databases. Therefore, the company must follow strict security protocols and measures to ensure utmost data confidentiality. 

Look out for a trusted vendor with ISO certification for information security. Also, discuss how they plan to  guarantee zero frauds or data breaches. Some might offer NDA (Non-disclosure agreement) or encrypted server-based transmissions. 

4. The Flow of Communication 

Consistent communication is necessary to make outsourcing a win-win situation for both parties. That’s mostly because most outsourcing happens with remote or offshore teams. Therefore, look for a partner that encourages transparent communication, is open to feedback and discussions, and actively responds to your queries. 

Also, ask the partner about their preferred modes of connecting and the pacific timings (if any). When clear and proper communication is maintained, the chances of achieving the desired outcomes increase to a great extent. 

5. Flexible Pricing Models

When it comes to outsourcing, costs are the topmost concern for most businesses. So looking for a vendor who provides cost-effective solutions and flexible data cleaning services price models can be your best bet.

With flexible hiring models, you can choose to scale up/down the resources based on your project requirements. For instance, if you initially hired full-time professionals but now your project requires fewer resources, you can switch to a part-time, hourly, or weekly basis to save costs. Therefore, make sure the offshore partner offers flexible hiring models for maximum benefits. 

Additional Criteria To Select The Right Data Cleansing Partner

Here are a few more aspects that you must consider before hiring data cleansing company:

• Experience
• Skills and Expertise
• Previous Work Samples

• Client Reviews, Ratings, and Testimonials
• Portfolio

Also, check their infrastructure (and how many latest/advanced tools they use) so the final data cleansing cost can be justified.

How Will Outsourcing Database Cleanup Benefit You?

By delegating the critical task of data cleaning to a third-party service provider, you get access to a team that skillfully updates your data without hampering your business operations. Additionally, you can leverage multiple benefits.

How And Where To Find The Right Outsourcing Partner For Your Data Cleaning Project? 

Among other countries, Asia, particularly India, tops the list when it comes to cost-effective yet quality outsourcing. However, to leverage the multiple benefits of outsourcing and save yourself from any losses, you should consider a few factors before making the final decision. 

• Discover outsourcing service providers through top business ranking websites (like Clutch). 
• Or, google the service you are looking for and examine the results.
• Pick a few service providers that look good to you
• Identify your requirements and define a clear scope of work
• Check whether the chosen ones fulfill the criteria (as discussed above)
• Check their reviews and ratings on reputed sites, like Clutch or Trustpilot
• Discuss timelines and budget

Following these best practices will help you find the right data cleansing partner and give you an edge over the competition. 

What’s Next?

Poor data quality can translate into incomplete or outdated customer data, wasted marketing efforts, ineffective decision-making, and increased spending. Therefore, improving data quality should be a top priority for all businesses.

You can attain accurate, organized, and up-to-date records for smooth business operations with data cleansing. Outsource data cleansing services to a trusted vendor for maximum profitability in terms of costs, brand reputation, ROI, and customer satisfaction. 

Here’s How DataEntryIndia.in Can Help

By partnering with DataEntryIndia.in for B2B data cleansing services, you can enhance the quality of your database for better business functioning. Our data experts use the most advanced tools and techniques to detect and fix inconsistencies in your database.

As a trusted outsourcing company, we have helped diverse data-intensive organizations in formatting, categorizing, modifying, and rectifying information gathered across multiple data fields.

Here are a few reasons to outsource data cleansing services to us:

• 20+ years of experience
• 4200+ clients globally 
• 90% customer retention 
• 500+ experts 
• ISO Certified for quality management 
• ISO Certified for information security 

• Cost-effective solutions
• Quick turnaround time
• 24*7 customer support
• State-of-the-art infrastructure
• Flexible pricing models

Know more about our data cleaning and data standardization services by dropping us an email at info@dataentryindia.in. 

FAQs

Q.1 What is the difference between data cleansing and cleaning?

Used interchangeably, both data cleaning and cleansing enrich the database by identifying incorrect, inconsistent, inaccurate, and duplicate data. Once the data is free of all inaccuracies, everything is combined under a single database. Therefore, there’s no difference between data cleaning and data cleansing.

Q.2 How will poor data affect my business?

Ans. Bad quality data can affect your business in multiple ways, including:

• Missed Opportunities
• Lost Revenue
• Damaged Reputation 
• Bad Decision Making

• Decrease in Sales
• Poor Customer Relationships
• Inaccurate Analysis

Q.3 What do you provide under database cleanup services?

Ans. Our data cleansing services include

• Contact Information Addition and Updation
• Data Deduplication
• Data Assessment and Audit

• Data Completion
• Normalization and Standardization
• Data Conversion/Reformatting
• Data Verification and Validation

To know about our services, contact our experts.