By 2021, the total digital buyers worldwide will reach over 2 billion, making the competition even more fierce by the day. However, the primary motto of every eCommerce store owner is to get more traffic on their eStore. In order to facilitate this, eStore owners formulate various strategies which effectively helps them in staying afloat.
You, as an eCommerce seller, can boost your online store’s sales, and that too ethically. How? Well, most importantly, you need to understand the likes and preferences of your customers as much as their dislikes. Once you get to know what your customers observe in your eCommerce store, there’s no looking back! All you need to do is make the requisite changes on your eStore to improve sales. And believe it or not, your customers will always be happy and satisfied with your offerings once you understand their point of view.
A majority of eCommerce websites are widely observed to have a higher rank in search engines and substantial amount of traffic, but fail to attain a high conversion rate. What could be the possible reason? Well, plenty of factors contribute to a low conversion rate. If you too are facing difficulty in garnering the attention of your potential buyers and struggling to boost sales of your eCommerce store, here are a few handy tips to shoot up your sales figures:
1. Improve Your Website Navigation
In order to attract potential buyers or simply visitors to make a purchase on your website, you must ensure that the navigation of your website is clear and clean. If the visitors aren’t able to find a product they are looking for, they would instantly go to another store to search for it and even worse, buy it from there. So, it is important that you ensure a quick and smooth navigation and browsing to your visitors and seal the deal by making them your customers.
When you have an easy-to-navigate website, chances are your customers will return back to your store rather than going to our competing counterpart for another purchase.
Try and make your website professional, simple, and user-friendly as much as possible, and don’t forget to simplify the checkout process for smooth order processing.
2. Build Trust with Website Visitors
In the case of online purchases, customers aren’t able to get in touch face-to-face with you. So, you must build your customers’ trust in your eStore by devising effective strategies, for example, including testimonials of buyers who have previously purchased your product and incorporating case studies of your previous customers on your official website.
Since there is no physical meeting, you should assist your customers online using Live Chat and answer all the queries they have regarding the products offered. This will help your customers make up their mind for purchase. If the queries are answered in a prompt manner, customers will be of the opinion that they are getting full attention which eventually leads to trust building.
3. Optimize Your Site for Various Browsers
There exists a variety of browsers that can be used by a person visiting your website. You must optimize your website well so that all the features and functionalities work well on all the browsers. Make sure you make it accessible to customers who use desktops, tablets and mobile phones to browse websites on the internet.
Make your website mobile-friendly to provide your potential visitors a seamless browsing and navigation experience. Allow them to view your offerings without any hassles on all possible platforms they prefer to visit.
4. Don’t Hide Your Search Bar
If the site visitors aren’t able to search for what they are looking for on your website, then they might leave your website and go to your competing counterpart.
Make sure the search bar is easy to locate on your website. In addition, just ensure that the search yields relevant results.
5. Add Lots of Images
In case of online purchases, customers cannot touch and feel the product physically. So, in order to maximize customer satisfaction, you must include multiple photos of your products from different angles.
Give them a detailed view of the offerings to let them know what they are buying, thereby allowing them to make a well-informed purchase decision. Hire an expert offering product data entry services to get professionally edited, well-optimized product images.
6. Detailed Descriptions
Product descriptions must be written in a crisp, lucid and elaborative manner. It must include all the necessary information about the product offered such as color, size, material used, etc. You must highlight the benefits and features adequately in order to convince them to click on the ‘buy’ button.
7. Shipping Information
The products’ total cost must be visible to the potential buyer, which includes the shipping cost. Elucidate the shipping information to them on your products pages so that they know how much they will be paying, if they intend to buy. Believe it or not, customers don’t like surprises at all. They won’t like it if they discover the shipping costs at checkout.
8. On-Time Delivery
Even if a customer makes a purchase, if he/she doesn’t receive the order on time, you will still lose the game. TIme is a crucial factor in online sales. If you deliver the products on time, chances are your customers will be happy and satisfied. If you intend to outsource the task, go for a reliable outsourcing partner rendering professional eCommerce data entry services.
On-time delivery of your offerings will help you increase customer satisfaction levels and boost sales too!
9. Customer Feedback
You can analyze the quality of service you are providing by simply getting the feedback of your customers. Ask them to share their feedback and improve the services accordingly. By following this scenario, you can actually have a better understanding of your customers’ likes and dislikes. It will further help you serve them better!
Connect With Us
DataEntryIndia.in is backed by a proficient team of experts rendering eCommerce catalog processing and product data entry services to clients spanning across the globe. We can help you showcase your offerings in a captivating manner and attract more buyers to click on the ‘buy’ button. Get in touch with us by simply dropping us a line or two at info@dataentryindia.in.