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It’s no secret that you need compelling Amazon product listings to turn visitors into buyers, and this isn’t possible without constant endeavour and commitment to Amazon product listing optimization that resonates with Amazon’s search algorithm.
However, nothing is easier said than done, and the same goes for the continual optimization process of product listings. Now, before we say anything, let’s have a look at some facts:
- Considering the rapidly changing Amazon marketplace, what worked yesterday might not work today or in the future.
- Every listing can be optimized for better results and the process is ongoing.
- You won’t be able to determine the result-driving factors if you change everything or too much at once.
According to you, what do these statements depict or mean? Well, we’d say ‘optimization’. All the statements, in some or the other way, emphasize on the optimizing. In order to set your footprint on Amazon, you need to put your best feet forward at optimizing your product listings and improvise them on a continual basis because Amazon isn’t going anywhere soon.
Amazon Is Growing Rapidly
Amazon is, without a doubt, the trailblazer of the eCommerce industry. Driving the online retail industry to incredible heights, the company has seen a monumental shift over the last few years. Statistics have shown that Amazon’s disruptive force has radically changed the dynamics of the entire eCommerce ecosystem. In fact, according to a study by Kantar, 63% of consumers start their search for a new product on Amazon. On the other hand, 63% compared prices on Walmart, 50% discovered new products or brands on Google and 50% search for inspiration on Instagram.
That being said, it is evident that Amazon is highly preferred over other eCommerce platforms. Currently, the retailer ships products to more than 100 countries outside the United States. (Business Insider, 2020), and there’s no doubt that its market size will continue to grow. Thus, sellers must understand, create and optimize product listings that can stand out, drive more traffic and convert better. Besides, what’s more important is to analyse what other sellers are doing on Amazon marketplace, and act accordingly.
On that note, let’s have an insight into Amazon product listing optimization and how you can up your eCommerce game on Amazon.
Quick Guide:
- Amazon Listing Optimization: An Overview
- Tips to Optimize Your Product Listings
- 3 Key Strategies to Be Successful on Amazon
- Amazon Product Listing Services with Data Entry India
Amazon Listing Optimization: An Overview
Simply put, Amazon listing optimization is all about upgrading your product pages to improve search visibility, conversion rate, click-through rate and sales. Whether it’s a private label or retail arbitrage, a good product listing has some basic elements associated with it, including:
- Image
- Title
- Description
- Features
- Ratings
- Reviews
As a seller, you must comprehend these aspects, follow the guidelines associated with them and optimize your listings to outrank your competitors, add brand value, and increase your customer base.
Tips to Optimize Your Product Listings
1. Reviews And Update The Fundamentals
- Product Title
- Images
- Professional, high-quality images
- High-resolution for zoomability
- White background
- Capture from all angles to display important product elements like size/scale, accessories, key features indicated, etc.
- Bullet Points
- Product Description
- Expand on your bullets
- Introduce additional features and benefits
- Don’t overstuff keywords
- Tell a story to make a connection with your buyer
- Highlight the uses
- Support your claims
To start with, it is important to optimize your title in a way that’s both descriptive and informative. Include information that you’d want to see while searching for a product, for instance, its brand, model, material, colour etc. Moreover, think of the questions that shoppers have regarding your product and include enough information for shoppers to click and read your listing. Insert relevant and related keywords – that of high search volume and relevance. In absence of this, it will be difficult for your product to be easily found or highly ranked in search results. Amazon allows 200 characters for your title, so make sure you use them wisely by including all the relevant details and keywords for higher rankings and traffic.
Product images are one of the most important assets on your Amazon product detail page. Buyers’ buying decisions rely heavily on the images they see so it’s your responsibility to show them the best. Amazon allows upto nine product images including the lead image, and that’s enough to display your product and its features. However, you must keep in mind the following:
This is the section where you can go an extra mile regarding the product’s features and highlights. What we mean to say is, take advantage of all five available bullets and optimize the section in a way that explains the product’s key features for shoppers to have a clear idea.
Each point should be easy to comprehend, formatted in a consistent fashion, and loaded with keyword-rich information. This won’t just impact your rankings in search results but improve conversion rate. Further, bullets fulfil two goals at the same time: algorithm’s hunt for keywords and the shopper’s hunt for features or benefits.
Your product description is a place where you can double down on long-tail keywords and detailed features. Try answering the questions that the shoppers might have while buying the product or include information that compels them to purchase it.
Use natural tone and persuasive language while being honest and objective. Further,
2. A+ Content
When it comes to increasing your conversions and sealing your sales, connecting with your audience is of utmost importance. This is where A+ Content comes into the picture, as it allows you to tell your brand’s story. However, you must be enrolled in the Amazon Brand Registry program to utilize A+ Content. Also, since it is not indexed by Amazon, it is less about discovery or traffic and more about interacting with the buyers and driving conversions.
Despite not being indexed, A+ Content offers some exceptional possibilities when it comes to encouraging buyers to click on Add to Cart or Buy Now. Here are some of the ways in which A+ Content can help you drive conversions.
- Bold Branding
- Communicate the Value Proposition
- Real Images
- Use Cases and Prime Features
The best A+ Content pages lay emphasis on powerful branding, typically shown on the top of the page through bold visuals. The plan here is to communicate what your brand is all about without exaggerating or using long paragraphs. After all, what’s that logo for if you put it to use?
Communicating your product’s as well as brand’s value proposition is critical and A+ Content provides this just below the header image of the page. The aim is to inform the shoppers of the product’s key benefits and how it can help them in solving their problems or improving their life.
Another advantage of A+ Content is that it allows you to highlight your product in its optimal use and actual environment. The images you place in your A+ Content pages should be focused on lifestyle rather than just product shots to help the buyers in making the purchase decision without any doubts.
The bottom of the A+ Content page is the space where you can talk about the product’s features, what it does, what people should expect when using it, and some of the key competitive differentiators.
3. Update Your Backend Keywords
To enhance product discoverability, Amazon allows sellers to use backend keywords – the hidden search terms that can be added to a product listing in order to boost its visibility. Instead of being visible to the users visiting the product listing page, they count in for the search terms that couldn’t be added on the page of the product listing copy.
Amazon indexes only the first 249 characters in the product detail page’s backend keywords, so make sure you find strong keywords and use them smartly. Below are some tips that you can consider:
- Put the most relevant keywords first
- Include generic words, popular abbreviations and alternative names
- Don’t use irrelevant keywords
- Don’t repeat keywords or stress over plurals
- Avoid keywords that have already been used in titles or bullets
3 Key Strategies to Be Successful on Amazon
Though there’s no secret ingredient or shortcut to being successful on Amazon, certain optimization strategies can always help you get closer to success.
- Come up with a useful, high-quality product
- Leverage Amazon product listing services
- Rank higher on Amazon search results page
While creating high-quality products is completely in your hands, the latter two are something you can do partially since it depends on the A9 algorithm’s to get it ranked. However, you can definitely work on optimization to enhance your listings in the search results. Further, make sure your product’s
- Image
- Video (if applicable)
- Title
- Price
- Reviews and feedback
are up-to-the-mark as these are the things which buyers notice as soon as they arrive at your product page. If they are satisfied with these five, you’re already halfway. The rest depends on how well you have optimized your listings. Once you adopt the above discussed strategies and get them right, no one can stop you from driving conversions. It’s recommended you outsource Amazon product listing services and Amazon product data entry services to experts for exceptional results.
Amazon Product Listing Services with Data Entry India
When you leverage our Amazon listing optimization services, we efficiently manage the product catalog as per Amazon’s guidelines while helping you expand your customer base and sales. From uploading products to categorizing items to writing engaging product descriptions to using the right images, our Amazon listing specialists take a comprehensive approach to Amazon product upload by managing your entire sales cycle unprecedentedly.Connect with our experts at info@dataentryindia.in to learn more about our services or simply share your requirements to get started. Discuss your project now and see the change.