Want To Know The Key To Rank High On Amazon? Here Is The Answer!

Every seller on Amazon strives to top the search results. You are no different if as a merchant you want your products to rank higher. However, with so many sellers working hard to achieve this, makes the competition all the more challenging. So, what is it that makes you ace the race and stand apart from the rest? Optimizing your product listing! Yes, you can significantly improve the ranking, increase traffic and sales by aptly optimizing your product listings.

Amazon product listing optimization is indispensable for sellers/vendors on Amazon. But, how do we successfully accomplish the process? In this blog, we will discuss the same – the key approaches for product optimization involving keywords, content, reviews and questions/answers.

Optimize Keywords

Keywords play the most important role in how a product appears in the search results. A product listing must have relevant and searched keywords so that the search engine can identify the product and make it visible in the search results. If you don’t use relevant keywords, your customers will not see your product in their searches.

So, how do you ensure that you have all the relevant keywords on your Amazon product listings? Here are the steps which you need to follow:

• Start by conducting a thorough keyword research to find relevant keywords as per your products. You can take help from some Amazon keyword research tools available online. After you finish your research and shortlist the relevant keywords, you need to add them to your product page in strategic places.
• Always ensure that you craft a descriptive, yet crisp and readable product title. Placing the keyword in the title will surely help.
• Place generic or backend keywords in the “search terms”. But, only use up to 249 bytes of keywords. Amazon is particular about the size and will not index the text if you use over 249 bytes.
• You can place keywords in bullet points and product descriptions. However, you have to make sure that it doesn’t disturb the informative clarity and quality of the description.
• Do not miss to add product information such as material type, target audience (men/women) to your product description. Include thorough and detailed information because customers can access it via the filter navigation and specific product finders.

Want to know how you can be a star Amazon seller?

Read this blog: Want To Be A Star Seller At Amazon? Outsource Your Amazon Product Listing Services Today

Optimize The Content

Content optimization is the key to drastically increase the click-through rate (CTR) and conversion rate (CR) both of which contribute to boosting sales, resulting in a higher ranking. So, how can you improve your content? By considering these integral points:

Product Information/Texts:

When you craft descriptions (title, bullet points, product description, EBC / A+ content) always follow this process –

• Information: Do not miss to include every possible information about the product. This will help the customers in their buying decision.
• Advantages/Benefits: Always highlight the benefits and USPs of the products in the description. For instance -Let buyers know how your product’s features are going to add value to their life.
• Presentation: Structure the product information systematically and present it in a way that customers can promptly access and easily comprehend it.

Note: Additional content options are available for sellers having Amazon Brand Registry (Enhanced Brand Content) and vendors (A+ Content).

Product Images

When buying products online, product images are the first thing that the customer looks at. Hence product photos directly affect the Click Through Rate and Conversion Rate of your store.

• Main Image: The main image must showcase the core product and comply with Amazon’s image guidelines (white background and covering 85% of the image frame). The product image should be attractive enough to catch customers’ attention. The image should be well lit and the product must be easily recognizable.
• Additional images: When it comes to additional images, you get more flexibility with Amazon product upload. Such images are primarily used to highlight the respective features of the product. You can include images of the product from different angles, show the benefits, proportions, special features, details, and packaging through additional images.

Add Customer Reviews and Q/A

Imagine yourself buying a product online; we always check the review section to check the opinion of other buyers. Thus, reviews are critical to the CTR and CR of a product. There are various ways to increase the number of reviews on your product page. Incentivizing the customers to submit reviews is a time tested tactic to do so. Satisfying a customer with superlative service is a sure shot way to persuade the customers to drop a review. Parcel inserts is another option that prompts customers to write good things about your offerings. You can also advertise on product testing platforms to get reviews from them.

However, you must stay within the review guidelines of Amazon. Vendors and sellers can also leverage their own fee-based programs for generating reviews: Amazon Vine (vendors) and the Early Reviewer Program (seller).

The next step is to maintain a high product review score. To sustain your review score you should implement continuous review management. In the case of negative customer reviews, you should always comment as a merchant to add clarification or a better perspective on the review. This not only engages the customers in a better way but also enhances your customer service. When you address negative reviews in a positive way, there is a fair possibility that the customer will amend the review or remove it altogether.

A question and answer section that engages customers is just as important as reviews on the product page. It gives customers the flexibility to ask for specific details about a product that they can’t find on the web page. Customers can ask questions and sellers/vendors/other customers can interact through answering the questions. Being a seller/vendor, it is your responsibility to ensure that you do not miss to address any unanswered questions. This will surely improve the content of the product page.

Optimize Your Amazon Product Listings

Sellers and vendors often prefer to outsource Amazon product optimization services to a specialized service provider. DataEntryIndia.in with its customized product upload services helps online sellers to attract traffic to their Amazon store and get more conversion. To know more about our services, drop an email at info@dataentryindia.in and get in touch with Amazon product listing experts.