eBay Catalog Best Practices Guide

eBay being a dynamic and easy to use sales platform is the preferred choice of online merchants around the world. It’s user interface is equally seamless for buyers as well, no wonder eBay is only second to Amazon in popularity. Having said this one is not very confident about the ease of product upload on eBay. First of all it is a time taking process that calls for a certain level of skill and experience. Secondly, if you do it on your own, you end up losing hard earned revenue and valuable business hours. To avoid these shortcomings, most of the sellers prefer to outsource eBay product upload services to specialized vendors.

No doubt, outsourcing eBay product upload services is a smart decision, but as a seller you should be aware of industry best practices that add value to your catalogs.

This guide will help you get the desired results from your outsourced eBay product upload services.

About eBay product catalog

eBay Catalog constitutes the very foundation of product based shopping experience (PBSE). It is essentially a highly structured database that contains product information in the form of product entries. These entries are very comprehensive in nature and describe very characteristic in detail about the product on offer. These characteristics include information ranging from manufacturer details, product attributes to specifications and any resemblance to any other similar product available on eBay. As ebay product catalog is the real warehouse of information, it has to be accurate and up to data at all times. To maintain this accuracy, eBay sellers have to rely on the expertise of seasoned catalog processing experts.

Catalog entries and item descriptions

A majority of new sellers on eBay are often take catalog entries to be product descriptions, which is not the case. Catalog entries are facts sheets on the products that a merchant is offering on eBay. These facts and figures are comprehensive in nature describing every detail such as manufacturer name, dimensions of the product, color code, and any standard images etc. This information acts as the basis of writing persuasive product descriptions. Without this information being absolutely correct, sellers on eBay won’t be able to sell their product.

Product descriptions on the other hand are persuasive sales pitches derived from catalog product entries. There is an element of creativity in product descriptions that coax the buyer to purchase the product. To handle this part, merchants have to rely on the expertise of experienced copywriters who can write compelling copies. In the process they have to elaborate on every detail of the catalog entry.

Here’s why you should add new products to the eBay Catalog:

Better search engine rankings

eBay search results have a great affinity to item listing that are sourced from catalogs, it simply means that if you want your products to appear in the top search results you have to keep the catalogs updated. Even external search engines display only those products that are soured from eBay catalogs. When buyers are able to see structured sets of product aspects, it is easier for them to take buying decision. Eventually, a well structured eBay product catalog not only projects your items on the first page of search results, but also enhances your conversion rate by helping the buyer to take a well informed decision.

Keyword optimization

When you input your product data in a structured format, eBay ties different product in the catalog. As a result, the listings tied to catalog entries stand a better chance of being displayed on search results. This practice also optimizes the keywords of view item pages and your products become more visible on external search engines.

Value addition to items

The real value of the product you sell on eBay is determined by how you handle the marketplace categories. When you add new products to the catalog, the SEO performance gets a boost as your items are shown in product reviews, product price trends and other programs. It automatically enhances the value of your products for the search engines and they tend to show more of them is search results. So, when you maintain a well structured catalog, you don’t have to spend heavily on the SEO effort.

Easy item creation

By referencing products in the eBay catalog, you can easily streamline the item creation process. To create new inventory items, you no longer have to do extensive research, simply take the specifics from the catalog entry and write descriptions and you are good to go.

Hope this guide to eBay catalog best practices will help your make the most of your eBay store. Outsource your eBay product data entry services, and make sure that these practices are adhered to and you get the results discussed above.